October 2, 2012 by Kristin Smith
Social media is a big topic in the financial world. With the variety of platforms out there (Facebook, Twitter, LinkedIn, YouTube, and blogs), it can be overwhelming and compliance regulations can seem daunting. I recently joined the Brokers International, Ltd. family as social media coordinator, so I understand what you’re facing. We’ve received a lot of questions and concerns from financial professionals about how to get started in social media and how to stay within regulatory guidelines.
Social Media Tuesdays are designed to take you on a step-by-step approach to launch your social network. Get started with your social media strategy by printing the worksheet below and watching the video at the bottom of this post.
Here’s what you can expect from this series of posts:
- Getting started with social media: A guide (That’s this one!)
- Audience profiles: Know who you’re targeting.
- Create a schedule and stick to it.
- Blogging: The center of your content.
- Key to Facebook
- Get a handle on Twitter.
- LinkedIn: Beyond the basics.
- Show who you are with YouTube.
Print the getting started with social media guide, and then click play on the video below!
Kristin Smith joined the team in April 2012 as social media coordinator. She’ll be the voice behind Social Media Tuesdays—watch for updates from her on our Facebook page and Twitter feed, too. Kristin enjoys keeping up on the latest social media trends, spending time with family and friends, and eating ice cream.
Posted by Kristin Smith on October 2, 2012 in Social Media , Brokers International social media, getting started with social media, social media for financial professionals, social media for insurance professionals, social media for the financial industry, social media goals, social media guide, social media platforms, social media strategy, social media strategy worksheet, step-by-step social media strategy