October 30, 2012 by Kristin Smith
As social media is explored more by other financial professionals, your clients and prospects can find someone via their social networks to educate them on financial topics. You can keep lowering the barrier to building a relationship with your prospects if you make it as easy as possible for them to connect to you.
By providing resources and writing about topics that relate to your ideal clients’ financial future, you give them the opportunity to connect to you rather than the other way around. Your presence on social media could give a client the opportunity to like or follow your social profile or could even share some content you provide—any of those actions leads to more exposure for you.
You are uniquely positioned to provide the resources and support they are looking for because you know the community you serve. Social media can serve as a tool for you to have the potential to connect to clients and prospects every day and provide valuable information through blogging and by sharing interesting articles. You’ll also have the opportunity to listen to what they’re saying on their social networks and find out what they want to know about. By participating in social media, you can take strides ahead of your competition because many of them are probably not on social networks yet, and if they are—you could be the one who needs to catch up.
Check out our blog post, “Before Getting Started with Social Media: Steps to Compliance,” if you’re looking for some help to make sure your social media efforts stay within regulations.
Kristin Smith joined the team in April 2012 as social media coordinator. She’ll be the voice behind Social Media Tuesdays—watch for updates from her on our Facebook page and Twitter feed, too. Kristin enjoys keeping up on the latest social media trends, spending time with family and friends, and eating ice cream.
Posted by Kristin Smith on October 30, 2012 in Social Media , Brokers International social media, social media, social media for financial professionals, social media for insurance professionals, social media for the financial industry, why social media