February 6, 2013 by Kristin Smith
Social media publishing tools make it easier for you to keep track of posts by scheduling them in advance. So if you follow 3 easy steps including using a social media publishing tool, you can decrease the amount of time you spend building your presence on social media.
- Plan your topics in advance. Creating a content calendar can help you keep your networks organized and save you time so you’re not scrambling for something to write about last minute. Just jot down your topics on the days you plan to post, and alter your message for each network.
- Write posts ahead of time. Writing your posts a week or two in advance, or writing several at once can make it easier by giving you the opportunity to get everything looked over in advance to make sure it’s compliant.
- Utilize a social media publishing tool. Copy and paste your pre-written posts into a social media publishing tool and schedule them to go out on the date shown on your content calendar for that topic. After that, all you have to do is get notifications if someone comments on the post.
Two of the bigger social media publishing tools out there are HubSpot and HootSuite—there are others out there if you search for them, too. Explore the different capabilities and pricing options before you decide on one. If you do decide to make one part of your social media strategy, most of them also have analytics and tracking options that can help you measure the success of your efforts on social media. Just keep in mind that an audience takes time to build, and regardless of the size of your fan base, you’re still getting your brand out there and increasing your SEO. If you’re not sure what SEO is, check out our Social Media Lingo blog post!
The information and opinions in these article are provided by third parties and have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed by Brokers International. It is given for informational purposes only and is not a solicitation to buy or sell any products mentioned. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation.
Kristin Smith joined the team in April 2012 as social media coordinator. She’ll be the voice behind Social Media Tuesdays—watch for updates from her on our Facebook page and Twitter feed, too. Kristin enjoys keeping up on the latest social media trends, spending time with family and friends, and eating ice cream.
Posted by Kristin Smith on February 6, 2013 in Social Media , Brokers International social media, creating a schedule and sticking to it, creating a social media schedule, getting started with social media, hootsuite, hubspot, social media for financial professionals, social media for insurance professionals, social media for the financial industry, social media publishing tools, social media strategy, step-by-step social media strategy