If you don’t feel like you have the time to research and write good blog posts, you could always hire someone to do it for you OR ask professionals you know with the proper expertise to write a guest blog for you. You wouldn’t necessarily have to pay them for that service because it would get their name out there, too. Every month, we provide five solid topic ideas that you can use to write blog posts or videos and posts for Facebook, Twitter, and LinkedIn—depending on which sites you use for your inbound marketing. If you missed last month’s ideas, find January’s 5 Social Media Post Ideas here.
What is inbound marketing?
Inbound marketing is any messaging you put out there as value for your audience that causes them to seek you out. Social media is inbound marketing because you’re not interrupting them to shove a branded message at them; instead you’re inviting them to benefit from some value you have to offer.
5 Social Media Post Ideas
- How to tackle credit card debt. The statistics show just how much credit card debt burdens U.S. consumers. According to the U.S. Federal Reserve, total credit card debt totals nearly $800 billion—56% of consumers carried an unpaid balance in the past 12 months.1 Write a post directed toward your clients who may be among the many consumers challenged with overwhelming credit card debt.
- Budget-friendly vacation destinations. Grab some budget-friendly travel ideas here, and show your readers that they can still take a fun vacation to fit their lifestyle and not cause their bank account to take a big hit.
- Buy a car like a millionaire. Write a post to help your clients avoid the car sales trap and see why they shouldn’t be one of the 13% of millionaires who lease a car or one of the 80% of non-millionaires who own a luxury car.
“In [Tom Stanley’s] new book [Stop Acting Rich], he says 87% of millionaires have never leased a car, and 80% of the luxury cars are not driven by millionaires. The typical millionaire drives a two-year-old or older car…
If you finance a new car versus buying a two-year-old car for cash, you’ve created two problems mathematically that you’ll never recover from. One is you bought something that’s going to go down in value super fast. Two is you’re going to pay a premium to get to do that monthly. If you take this in and say the average person who has a car payment is not a millionaire and the average person who buys new cars is not a millionaire, so I don’t want car payments, and I don’t want to buy a new car because I want to be a millionaire, then that starts to shut down all the gyration of this character running these numbers.”2
- Making big purchases. Prevent your readers from making impulsive decisions on big buys, and show them how to research the best options for big purchases by reading reviews and determining how long they can go without the item they want in order to save up the cash.
- Follow my company on LinkedIn. This month’s self-promotional post idea depends on you having a LinkedIn company page—you can check out ours here for an example. A LinkedIn company page can be useful because it gets your brand out there, and could come up in someone’s local search for a company in your industry. Mentioning on your blog that you have one could be a good way to get followers. If you’re posting updates on your company page regularly, those people will now receive those updates.
Be Compliant. Don’t recommend a specific product (annuity, life insurance, etc.), and don’t talk about carriers or their products. As always, you should refer to our post on Steps to Compliance.
If you’re looking for an example, here’s a blog in the industry that you might want to check out: Good Financial Cents written by Jeff Rose, a Certified Financial Planner™.*
1Federal Reserve. Verified 24 July 2012. “Credit Card Debt Statistics.” Statistic Brain. Retrieved 25 February 2013. [http://www.statisticbrain.com/credit-card-debt-statistics/].
2Ramsey, Dave. “Financing is Mathematically Dumb.” Ask Dave. Retrieved 25 February 2013. [http://www.daveramsey.com/index.cfm?event=askdave/&intContentItemId=118267].
*The information and opinions in the linked articles are provided by third parties and have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed by Brokers International. It is given for informational purposes only and is not a solicitation to buy or sell the products mentioned. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation.
An insurance agent may not appear, directly or indirectly, as a financial planner, investment advisor, consultant, financial counselor, or any other specialist engaged in the business of giving financial planning or advice relating to investments, insurance, real estate, tax matters or trust and estate matters when such person is in fact engaged only in the sale of policies. You must ensure you hold the proper licenses and registrations necessary to discuss securities products and/or perform fee-based financial planning. You should consult your own legal counsel and the laws in each state in which you conduct business and understand completely what is considered investment or securities advice. You must also comply with all requirements of an entity under which you are registered to do business.