March 19, 2013 by Kristin Smith
By now you’ve probably read the social media post ideas we posted in January and February, but if not you can check them out by clicking those links. You could use these post ideas for your blog, LinkedIn statuses for yourself or your company, Facebook posts, or tweeted tidbits—or you could do all of those and use LinkedIn, Facebook, and Twitter to promote your blog post. If you don’t think you have time to write all of these yourself to keep your content updated regularly, you could always use guest writers or some sources to relevant info with just an introduction—just make sure you include applicable disclaimers. You could also interview professionals you know who are experts on the subject—it could even be as simple as typing up 5-10 questions that you email to the person, and then just using the best questions and answers as a Q&A post. Keeping your content fresh, relevant, and interesting is very important to keep drawing readers.
5 Social Media Post Ideas
- Don’t forget these deductions when you do your taxes. Things like donations to Goodwill, moving expenses, daycare costs, and more can be easily forgotten. Help your clients out this tax season by giving them a convenient checklist of reminders.
- How to cut down on entertainment costs. When couples and families start a budget, the entertainment category can end up as one of the big ones. Help families in your community cut down by giving them a tip sheet of free days at local museums, fun and free events, ways to cut down on their cable/internet bill, and more. Be creative!
- Zero Spending Challenge. If one of your readers is really committed to getting out of debt in order to start saving what he needs for retirement, you can introduce him to the Zero Spending Challenge. Teach him to challenge himself to track his expenses and see how many days he can go without spending. Can he go a whole week? A whole month? Necessities like groceries, bills, and gas are not included—this is for the extra stuff.
- Can clipping coupons really save you money? The trouble with coupons is balancing time spent and money saved—is it worth it?
- Introduce yourself/your services as solutions. Your readers and prospects don’t want to know what you do—they want to know how you can solve their problems. Re-work your company mission statement to fit as a blog post, and generally talk about the solutions you offer. Always make sure to be compliant!
Be Compliant. Don’t recommend a specific product (annuity, life insurance, etc.), and don’t talk about carriers or their products. As always, you should refer to our post on Steps to Compliance.
If you’re looking for an example, here’s a blog in the industry that you might want to check out: Good Financial Cents written by Jeff Rose, a Certified Financial Planner™.*
*The information and opinions in the linked articles are provided by third parties and have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed by Brokers International. It is given for informational purposes only and is not a solicitation to buy or sell the products mentioned. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation.
Kristin Smith joined the team in April 2012 as social media coordinator. She’ll be the voice behind Social Media Tuesdays—watch for updates from her on our Facebook page and Twitter feed, too. Kristin enjoys keeping up on the latest social media trends, spending time with family and friends, and eating ice cream.
Posted by Kristin Smith on March 19, 2013 in Social Media , 5 social media post ideas, blog post ideas, blog post ideas for insurance and financial professionals, blog posts for insurance and financial professionals, Brokers International social media, social media for financial professionals, social media for insurance professionals, social media for the financial industry, social media for the insurance industry