August 8, 2013 by Kristin Smith
Posting messages on social media platforms can seem overwhelming when you consider the number of insurance carriers you may need to contact for approval. To help assist you, we’ve compiled social media guidelines from a few insurance carriers. Many insurance carriers view social media as advertising. If you’re already familiar with advertising guidelines, you can follow them to help stay compliant with social media use. Of course, we do not recommend mentioning insurance carrier names or products in your social media. In fact, some carriers have stated this as a rule.
Insurance Carrier Guidelines for Social Media:
- Advertising Guidelines
- Unlocking the Power of Social Media
- Social media page on Aviva Connect with tips and tutorials
- Advertising and Sales Materials Guidelines
- Producer Compliance Manual
- Please note: Any mention of Genworth or its products visible by consumers must be formally reviewed during a Genworth Compliance Session.
You can also refer to our “Before Getting Started with Social Media: Steps to Compliance” blog post for additional materials with social media guidelines from FINRA and the NAIC.
For Brokers International Financial Services, LLC Registered Reps:
Securities and investment advisory services offered through Brokers International Financial Services, LLC, Panora, Iowa. Member FINRA/SIPC. Brokers International Financial Services is an affiliated company of Brokers International, Ltd.
Kristin Smith joined the team in April 2012 as social media coordinator. She’ll be the voice behind Social Media Tuesdays—watch for updates from her on our Facebook page and Twitter feed, too. Kristin enjoys keeping up on the latest social media trends, spending time with family and friends, and eating ice cream.
Posted by Kristin Smith on August 8, 2013 in Social Media , carrier compliance, carrier compliance for social media, insurance carrier advertising compliance, insurance carrier compliance, insurance carrier compliance for social media