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Category: Leads · 4 min read

5 Reasons why you Need a CPA Partner

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on February 5, 2019

author profile photo

on February 5, 2019

Man and woman professional collaborating and taking notes

Did you know? A relationship with a Certified Public Accountant (CPA) could be the key to unlocking new business and getting more leads.  

Intrigued? Good. Don’t worry, I’ll explain why. Partnering with a local CPA that knows you and your business can help you grow your client base and improve your customer service and support offerings. In fact, CPAs are some of the most trusted specialists for financial professionals to work with. Here’s how you can build this kind of relationship and why you should partner with a CPA: 

Partnering with a local CPA that knows you and your business can help you grow your client base and improve your customer service and support offerings.

1. CPAs and Their Clients may Need your Help 

Whether they realize it or not, CPAs need your help (and so do their clients). The industry has changed a lot in the last 10 to 20 years, and some CPAs may not be up-to-date on the latest in annuities and life insurance. In other words, they may not recognize the value that you bring to the table. To solve this, collaborate with them and help solve each other’s problems. CPAs can provide you help with clients that have questions about taxes, so coordinate and leverage each other’s expertise.  


2. Creates a Team that can Improve Your Business  

CPAs give you the unique opportunity to create a team of professionals that work together to serve the clients’ needs. This can add tremendous value to both your and the CPA’s clients. With this kind of working relationship, you can know what the CPA is doing, what they offer, and the right moment to refer your clients to a CPA, and vice versa.  


3. Your Financial Products fit Well in a CPA’s Practice 

Many CPAs are conservative by nature, so we’ve found that annuities and life insurance products pair nicely with a CPA’s practice, because the guarantees and fixed rates don’t allow a client to lose any money. This can make it easy for CPAs to bring up the possibility of life insurance and annuities with their clients.   


4. CPAs have your Ideal Clients  

This is probably the biggest reason to work with a CPA: they have your ideal clients. Think about the type of people that need CPAs. They’re typically small-business owners and high net-worth individuals, such as dentists, doctors, and lawyers, and they all need your help. Working with a CPA can give you more qualified prospects, which leads to higher close ratios and more business. 


5. You can be a Go-To Resource 

But here’s the problem: many CPAs don’t know about your products or when to bring them up in conversations with their clients. They don’t know that you can help them. And they’re not going to work with you until they know you, like you, and think you’re credible.  

To solve this and give CPAs a chance to meet you and hear about your products, if you’re partnered with one of our agencies, you can host a CPA workshop through our CPA Alliance Program. We invite CPAs in your area, educate them about your products and services so they understand the benefits, and then highlight you as the go-to resource for them to work with. In fact, a lot of the time, the CPA wants to buy a product for themselves, and then they recommend it to their clients and refer you.  

But this isn’t something that we thought up overnight. We’ve educated 24,717 CPAs in 47 states over the past 15 years.  


Partner Up 

If you want to grow your business, then a CPA can help unlock opportunities that weren’t there before (and vice versa), and open the door for new leads and referrals.  

Interested in partnering with a CPA to help build your business? Check out our CPA Alliance Program and sign up today. 


For Financial Professional use only, not for use with the general public. #19-0026-012220

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