Extreme Wording

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We understand that effectively marketing your business is important, and that creating high-impact advertising pieces that won’t land on a regulator’s radar can be challenging. We’re here to help you navigate through what wording to use (and not use)  to capture readers’ attention, show your passion for your business and hopefully prompt readers to call […]

Dinner Seminar Invitations: Avoiding the Red Flags

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In our earlier ComplianceConnection blog titled, “Hot Topic! Free Meal Seminars,” we talked about how dinner seminars have come under heightened regulatory scrutiny. But did you know that using certain words and phrases can put you squarely in regulators’ crosshairs? One word is particularly problematic: Educational.   Regulators know that the main purpose for these […]

Scare Tactics

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Retirement might be a scary time for many of your customers. It often comes with big changes in everything from lifestyle to how and where their money is spent. Even though it might be a frightening time for your customer-how you market to them shouldn’t be. Generally, the idea behind fear based marketing techniques is […]

What Do Regulators Consider Advertising?

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Do you know what regulators consider an advertising or marketing piece? Is it a friendly email to a customer? A profile questionnaire?  Business letterhead? You may be surprised to learn what regulators define as marketing and advertising. The following are some of the most common marketing practices that fall under the regulatory requirements: Brochures, circulars, […]

Hot Topic Alert! Free Meal Seminars.

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State securities regulators and insurance commissions are placing “free lunch or dinner” seminars on the top of their watch list. Seminars and lead generating materials that offer a free meal are under heightened scrutiny by regulators and have quickly become one of the most regulated areas of financial marketing — especially those that target seniors. […]

Use caution when using senior-specific designations.

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Did you know that using fraudulent, misleading or fictitious senior-specific designations is a direct violation of advertising regulations and a direct violation of fiduciary standards? These standards state that no misleading statements can be used in business practices. The purpose of this regulation is to protect consumers from deception as it pertains to senior-specific certifications […]