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Category: Brand · 2 min read

Are You a Vision-Caster or a Creator?

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on November 26, 2019

author profile photo

on November 26, 2019

Woman typing on her computer and writing in her notebook

Every day, whether we realize it or not, we’re making things. We’re making our workplace culture better, we’re making our clients’ lives better, we’re making money, or we’re actually making collateral to help grow our businesses. We’re all makers.  

But there are different kinds of makers with different personalities. We don’t all make things the same way. I’ve noticed two distinct personalities (but there are definitely more than just these two): the vision-caster and the creator. Here’s what each one means, and how you can optimize each one to improve how you run your business. 

 

The Vision-Caster 

These are the people that can see high-level and big picture. They can look down from 50,000 feet and choose the right direction to go. They cast a vision and spread it to everyone else. This doesn’t mean that vision-casters can’t also be detailed, but they thrive when they’re making high-level business decisions, and let the detailed people handle the details. Vision-casters are often creative problem-solvers, and regularly think outside the box to find new solutions.  

But constantly being in vision-casting-mode can stall important strategies and projects. At some point, the actual creating and implementing has to happen. That’s where the creator comes in.  

Vision-casters are often creative problem-solvers, and regularly think outside the box to find new solutions.

The Creator 

Creators are the ones who succeed when they have the details. The boundaries allow them to create something great. They get a task, they complete the task, and that brings them joy. They’re usually the ones that do the actual creating, and that’s where their creativity shines. They take the task and make something from it that may not be what was expected, but it’s better off for it.  

Because creators are usually very task and detail-oriented, they can sometimes miss the bigger picture. Creators need to remember that this is one piece of the overall puzzle, and to look at it as an initiative and vision, where each part contributes something valuable.  

They take the task and make something from it that may not be what was expected, but it’s better off for it.

Make Great Things 

What about you? Are you a vision-caster or a creator? Or a mix of both? Whatever way you work, it’s helpful to understand how you operate. If you’re a vision-caster, work on bringing your vision to life by outlining tasks and steps you need to take. Or consider partnering with someone that’s a creator to help each other. If you’re a creator, pause and take a step back. Does what you’re creating line up to the greater vision? Do you need to stop and create a vision first? Again, partnering with a vision-caster may help you get on the right track.  

The point to all of this is that we need to make great things, and to make sure we’re doing that, we need to understand how we think. We’re all makers, and how we make it matters just as much as what we make. 

#19-0780-112120 

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Written By

Mark Williams

President and CEO

Mark Williams is the President/CEO of Brokers International. Over his more than 25 years of financial services experience, Mark has been both a producing independent agent in the field and a home office leader consulting to agencies and field marketing organizations. Currently, Mark is focused on the future of the insurance industry, from the disruptions of InsurTech and robo-advisors to the changing demographics and needs of customers. He also is an avid mentor, helping financial professionals navigate the industry.

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