Category: Digital · 5 min read
8 Easy Ways to Create a Website Yourself
on April 16, 2019
on April 16, 2019
No website? You could have a big problem.
Websites are the focal point of your online presence. Without one, you could be missing out on potential clients and a significant marketing opportunity. Almost two-thirds of small businesses use their websites to connect with customers.1 However, only two-thirds of small businesses have a website.1
But here’s the good news: creating a website is easier than you think, and, with some careful planning, can mostly be done by yourself. To help you build an effective website from scratch, here are several ways to get started.
Here’s the good news: creating a website is easier than you think, and, with some careful planning, can mostly be done by yourself.
1. Come Up With a Goal and a Plan
The best websites have a strategy behind them. So, think through your mission statement, audience, and content. What’s your business’s purpose? What do you want your website to accomplish? What should be on your website? Write the answers to these out and you have a basic plan and goal for your site.
2. Consider Creating a Logo
If you don’t have a logo, now may be the right time to get one. Most websites have some kind of logo, and your business should have one, too. It’s a key part of any website, and helps with name and brand recognition. It could be as simple as putting your business name in a professional font, but it’s up to you. Many freelance designers can create a logo for you for a fee, or there are also websites and apps that allow you to create your own logo.
3. Define Your Brand
It’s time to sit down and think through your brand. What is your overall goal for your business? Why do you do what you do and love what you do? What do you stand for? That’s your brand. Your brand is your unique purpose, what sets you apart, and how you operate. Write it down and live by it. Your answers are what make you different than the financial professional down the block. This should influence everything that you create and all the content on your website should be viewed from this perspective.
4. Decide on Content Organization and Navigation
This step may take the most work and time, but it’s worth it. The first thing to do is decide on the overall navigation of your website and what different pages you’ll have. For example, you’ll have a homepage, a page on the services you offer, a page about you and your business, and another page on how a prospect can get started. This requires thinking through what you want to say on each page and the different sections you want on there. Once you have the organization and navigation solidified, it’s time to create and write the content on your site. It may be smart to mix up your content types and include a variety of graphics, text, and video to make your content engaging and readable.
5. Use a Website Template
After you have a plan and a logo, it’s time to make your website come to life. But it may be difficult to decide how to create it. Luckily, there are many online tools that can help you build your website, and they even have customizable templates for you to put in your logo and content. I’m talking about the well-known ones, like WordPress, Wix, Squarespace, or GoDaddy.
If you want to go further than that, you can always seek out the help of a pro to ensure a professional and put-together brand and user experience. Good copy and good design can go a long way to growing your business.
In fact, Brokers International can actually connect you with a vetted third-party organization that creates professionally-designed, easy-to-maintain websites that are also compliant. Plus, they also offer integrated social media and email campaigns. There are a lot of options for creating and hosting your website, so do what works best for your needs and budget.
6. Break up your Text and use White Space
Once you’ve nailed down what content you want on your website and where it should go, it’s time to format it correctly. These days, people are skimmers. Most of the time, we don’t read every word on a website. We look for the highlights.
With that in mind, it can be helpful to break up your text and space it out. Don’t lump everything into one, long paragraph. Instead, use multiple paragraphs and try to keep them short. At the same time, put a good amount of spacing between them, so your content doesn’t look crowded and squished, and add in subheads to break the content up in a clear way. A longer webpage isn’t a bad thing!
7. Make it Mobile-Optimized
By the end of this year, 94 percent of small business websites will be mobile-optimized.1 So, as you create your website (whether with a template or with the help of a professional), optimize your site to be mobile-friendly, too, and test it out before you go live with your site. As more and more people use their mobile devices instead of their computers, the need for mobile websites will only increase.
By the end of this year, 94 percent of small business websites will be mobile-optimized.1
8. Make it Easy to Contact You
One of the main goals of your website should be for prospects and clients to contact you. So, make it easy for them. Put a “Contact Us” tab or button on your website in the main navigation. That way, anyone visiting your site can’t miss it.
Obviously, there’s more that goes into creating a website than just these eight steps. But, these are a strong start, and can get you well on your way to creating an effective website for your business.
1. Clutch. “Small Business Websites in 2018.” Jan. 31, 2018. Web. https://clutch.co/website-builders/resources/small-business-websites-2018
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