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Agency Builder Insights

 

When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.

 

March 12, 2020 | Digital
By Mark Williams

What Makes a Good Subject Line?
Creating subject lines is no easy task. People open or don’t open emails based on the subject line. There are a lot of different techniques to crafting a good subject line. Let’s talk through five.

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Group of people smiling and laughing together

January 30, 2020 | Brand
By Mark Williams

Your Community Needs YOU
How do you serve your community? A lot of people say you should serve, but don’t go any deeper. What do they mean by that? I think we need to get specific, and I’ve got a few ideas to get you started.

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Man typing on his laptop

December 31, 2019 | Digital
By Jamie Austin

4 Tips to Writing a Better Email
Think about the emails you send. They get transmitted along with hundreds of billions of other emails, into the inboxes of your clients. Do people respond to them? To help increase your email success rates and effectiveness, follow these guidelines.

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