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Agency Builder Insights

 

When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.

 

April 25, 2019 | Brand
By Mark Williams

5 Ways to Communicate Bad News Well
As a leader, delivering bad news is a necessary part of business. Perhaps you need to fire someone, announce a legal issue, admit a mistake, or tell someone something you know they’re not going to like. To communicate bad news well, try using these five tips.

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Professional men and women collaborating in a meeting

April 23, 2019 | Brand
By Scott Wright

How to Create Your Brand
How are you different from your competition? What do you do best? What are you passionate about? The answers to these questions become your brand. It’s what gives you a specific focus and sets you apart. But how do you create your brand and put it out into the wild? Here are some key steps to take.

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professional man looking out his office window

April 18, 2019 | Brand
By Mark Williams

The Benefits of Setting Way-of-Life Goals
Normally, we set goals for our business, but what if we also set goals for our way of life? These kinds of goals will help you identify ways you can change your business life to improve your outside-of-business life. Here are three benefits to this approach.

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Man smiling and working on his computer

April 16, 2019 | Digital
By Scott Wright

8 Easy Ways to Create a Website Yourself
No website? You could have a big problem. But here’s the good news: creating a website is easier than you think, and, with some careful planning, can mostly be done by yourself. To help you build an effective website from scratch, here are several ways to get started.  

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Professional-looking man smiling and looking at his phone

April 9, 2019 | Digital
By Ross Kalber

3 Ways to Adopt a Mobile Strategy
Mobile devices are deeply integrated into our businesses and personal lives. So, it’s smart to consider how you can appeal to our mobile device-minded culture. For instance, do you have a mobile presence? How does your website look on a mobile device? We’ll tackle that and more inside.

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