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Agency Builder Insights


When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.


September 19, 2019 | Sales
By Mark Williams

How to Make Your First Impressions Impressive
Your prospects form a base opinion of you based on how you look, how you talk, your facial expression, and how you act. So, to make sure your first impression goes well, make sure you take these factors into account.

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Professional man talking to others around him

May 14, 2019 | Sales
By Josh Gettler

4 Sales Traps and How to Avoid Them
Over time, it can be easy to get sidetracked and develop habits in the sales process that may be hindering your effectiveness and sales delivery. To help get you back on track, here are four common sales traps and how you can avoid them.

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Professional-looking group of people talking on the stairs

March 5, 2019 | Sales
By Ryan Witte

8 Annuity Myths and their Antidotes
It's common to find misconceptions about annuities, such as the guarantees can’t be trusted and that lifetime income can be created other ways. Here are some additional myths about annuities and tips to overcome them, so you can help your clients make the right decision for their retirement.

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