Agency Builder Insights

When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.

April 16, 2020 | Digital
By Mark Williams

7 Tips for Winning Video Calls with Clients

One of the main ways people are staying connected is through video calls. To help you navigate this world, here are some tips to help you have effective and engaging virtual meetings with your prospects and clients.

Four professionals on their mobile devices

August 1, 2019 | Digital
By Mark Williams

Thriving in the Digital Age, Part 5: Harness the Power of Social Media

Is your business on social media? If not, it probably should be, because that’s where your customers are. To build your social pages and gain clients through what you post, let’s take an in-depth look at social media.

July 25, 2019 | Digital
By Mark Williams

Thriving in the Digital Age, Part 4: Websites, Collateral, Emails, Oh My!

To reach your customers, it helps to understand the key channels to market to them, know how to navigate them, and highlight what makes you different. What are the key channels? We’ll start with three out of the four: websites, collateral, and emails.

Professional-looking man holding a lightbulb

July 18, 2019 | Digital
By Mark Williams

Thriving in the Digital Age, Part 3: Be Different and Consistent

In a world full of brands and businesses, you need to stand out to be noticed. That means being unique and offering something different. But you also need to be consistent in your brand messaging. Let’s talk about both in more detail.

July 11, 2019 | Digital
By Mark Williams

Thriving in the Digital Age, Part 2: You Need A Strong Brand

Your brand is everything. It’s the first impression your prospects and target audience get about your business. It can be the deciding factor on whether or not someone does business with you. What exactly is a brand? And what are strong brands?

two professionals meeting and discussing something on a computer

July 2, 2019 | Digital
By Mark Williams

Thriving in the Digital Age, Part 1: The Digital Landscape

There is no doubt that we are living in a digital age. And understanding it is key to helping your business stay successful. Let’s start with the driving force behind all of this: the internet.

Professional-looking woman writing out financial figures on a whiteboard wall

June 18, 2019 | Digital
By Brian Aukes

Are You Watching Your Data?

Your business metrics matter, and they can help you determine where to shift your focus next. But where do you find that data? That’s what we want to answer today. To get your data and determine growth areas, follow these steps.