Agency Builder Insights

In a world full of brands and businesses, you need to stand out to be noticed. That means being unique and offering something different. But you also need to be consistent in your brand messaging. Let’s talk about both in more detail.

Your brand is everything. It’s the first impression your prospects and target audience get about your business. It can be the deciding factor on whether or not someone does business with you. What exactly is a brand? And what are strong brands?  

Your business metrics matter, and they can help you determine where to shift your focus next. But where do you find that data? That’s what we want to answer today. To get your data and determine growth areas, follow these steps.

No website? You could have a big problem. But here’s the good news: creating a website is easier than you think, and, with some careful planning, can mostly be done by yourself. To help you build an effective website from scratch, here are several ways to get started.  

The InsurTech trend—the infusion of technology into the relatively tech-skeptical insurance industry—is growing, and it’s not stopping anytime soon. But what is InsurTech, really? And how can it help you? Let’s talk about it.

A lot of the time, fraudulent and malicious emails and scams appear legitimate on the surface. You may not even know you’re being hacked until it’s too late. To help you protect your digital presence and keep your reputation (and finances) intact, here’s how to avoid being hacked and falling for a malicious email.