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Agency Builder Insights

When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.

Woman typing on her computer and writing in her notebook

November 26, 2019 | Brand
By Mark Williams

Are You a Vision-Caster or a Creator?

We don’t all make things the same way. I’ve noticed two distinct personalities: the vision-caster and the creator. Here’s what each one means, and how you can optimize each one to improve how you run your business.

Financial professionals discussing budgets on a laptop

November 12, 2019 | Brand
By John Vogelaar

It’s Time for a Year-End Financial Review and New-Year Plan

As 2019 ends, it’s helpful to pause, take a step back, and view where your business is at and where it’s headed. Think of it as a time of reflection. As you do that, here are some helpful tips to keep in mind.

Professionals around a meeting table discussing a chart

October 15, 2019 | Brand
By Scott Wright

Don’t Make These Marketing Mistakes

Your marketing is one area where it’s important to be very thorough and detailed. Mistakes can hurt your business’s reputation and credibility. As you make marketing decisions to help grow your business, keep these common mistakes in mind, so you don’t fall into any of these traps.

Person using a calculator on an office desk

October 8, 2019 | Brand
By John Vogelaar

Demystifying Cash Flow

Cash flow is one of the key signs to determine how your business is doing. Let’s break it all down to explain what cash flow is and why it’s important to examine month to month.

Professional-looking man leaning against a countertop

October 1, 2019 | Brand
By Brian Aukes

Find Your Niche

You may have a problem. If you’re marketing to every single person in your area, you might be setting yourself up for failure. By trying to reach everybody, you end up engaging fewer people. The remedy? Find a niche.

Group of professionals smiling

August 20, 2019 | Brand
By Scott Wright

How to Identify Your Value Proposition

Clearly defining your value proposition is critical to your overall branding and messaging. To determine the unique value your business provides and create a value proposition, take this advice to heart.

Father and his son tying their ties together

August 8, 2019 | Brand
By Mark Williams

7 Ways A Kid Mindset Can Make Us Better Workers

We can learn a lot about business from kids. They’re curious, they ask a lot of questions, and they make us re-examine why we do things the way we do. Here are seven lessons inspired by the lifestyle of children everywhere.

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