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Agency Builder Insights

 

When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.

 

April 25, 2019 | Brand
By Mark Williams

5 Ways to Communicate Bad News Well
As a leader, delivering bad news is a necessary part of business. Perhaps you need to fire someone, announce a legal issue, admit a mistake, or tell someone something you know they’re not going to like. To communicate bad news well, try using these five tips.

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Professional men and women collaborating in a meeting

April 23, 2019 | Brand
By Scott Wright

How to Create Your Brand
How are you different from your competition? What do you do best? What are you passionate about? The answers to these questions become your brand. It’s what gives you a specific focus and sets you apart. But how do you create your brand and put it out into the wild? Here are some key steps to take.

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professional man looking out his office window

April 18, 2019 | Brand
By Mark Williams

The Benefits of Setting Way-of-Life Goals
Normally, we set goals for our business, but what if we also set goals for our way of life? These kinds of goals will help you identify ways you can change your business life to improve your outside-of-business life. Here are three benefits to this approach.

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Man and woman meeting with a professional-looking man

March 21, 2019 | Brand
By Mark Williams

5 Takeaways From the Fyre Festival
Have you heard about the Fyre Festival? This disastrous attempt at a music festival happened in 2017, but it’s back in the news again, and it provides us with some learning opportunities. Here are five key things we can glean from Fyre Festival. 

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Professional man and woman talking

March 12, 2019 | Brand
By Scott Wright

6 Reasons Why Stories get Shared
Most viral stories invoke our emotions. They make us feel something. So, as you craft your marketing and try to attract more prospects and clients, create messages that make your target audience feel. But, there’s more to it than that…

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