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Agency Builder Insights

 

When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.

 

January 17, 2019 | Brand
By Mark Williams

6 Ways to Become a Thought Leader
Becoming a thought leader can be a key way to build your platform and credibility. But that’s easier said than done. It takes a concerted effort (and a lot of hard work) to build a reputation as someone who’s thoughtful, knowledgeable, and competent. To help you accomplish that, here are six ways to get started.

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Two women and a man discussing work around a computer

January 10, 2019 | Brand
By Mark Williams

Learn to Fail Forward
Here’s a hard truth: at some point, you’re going to fail. I am, too. We all are. And that’s actually a really great thing, because it’s an inevitable result of trying something new and growing as a professional. Instead of wallowing in your mistakes, learn from them and move forward. Here’s how to do just that. 

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Three women gathered around a table, looking at papers

December 18, 2018 | Brand
By Scott Wright

What do you Stand For?
What do you stand for and support? This can be a hard question, but it’s important to have an answer. Supporting a cause offers a win-win scenario for your business: you’re giving back to your community, and you’re building your brand’s credibility.  

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Two people standing over a table, looking at papers and notes

December 4, 2018 | Brand
By Scott Wright

Make Your Marketing A Great Investment
If you aren’t already dedicating time, money, and effort into your marketing, the best time to start is right now. And if you’ve already started, maybe now is the time to reevaluate, and see if there’s a little bit more you can devote. Start yours today by understanding the many benefits of investing in marketing.

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Group of professional-looking people standing together and smiling

November 29, 2018 | Brand
By Mark Williams

9 Characteristics of a Good Business Partnership
Evaluating a new business partnership can be a challenge. Is it going to work out? Will it be a good fit long-term? It’s hard to know. To help you move forward with confidence and be sure that you’re making a good decision, here are nine characteristics to look for in a new business partner.  

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